The person who has everything is rarely hard to please. They are hard to surprise. Anything they wanted, they bought; anything useful, they already own. What they cannot buy is something that could only exist for them.
Three rules that work
- Make it about a moment, not a category. A watch is a category. The day they became a parent is a moment.
- Make it impossible to duplicate. If anyone else could give the same thing, it will feel generic.
- Make it true. People who have everything are good at spotting decoration. Something real holds up.
Ideas that follow the rules
- An experience tied to their story: a dinner at the restaurant of a first date, a trip to a birthplace.
- A recording: voices of family telling a story about them.
- The sky above their moment: the real galaxy that was directly overhead at the minute they were born, or married, photographed by a telescope and framed. Each galaxy is assigned once, so nobody else can be given it. See our page for this gift.
What to avoid
Novelty certificates, star-naming kits and anything that claims to be official. Stars and galaxies cannot be named or bought; people who have everything tend to know it.